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Beauty by Imagination ensures long-term data retention and operational resilience by enhancing its backup infrastructure with StarWind Virtual Tape Library Appliance (VTLA)

August 12, 2025
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Kyle Bautista
Systems Administrator. Has 7 years of experience in desktop support, Cisco networking, and managing and deploying network infrastructure across enterprise environments.
Systems Administrator. Has 7 years of experience in desktop support, Cisco networking, and managing and deploying network infrastructure across enterprise environments.

CHALLENGE

Before implementing StarWind Virtual Tape Library Appliance (VTLA), Beauty by Imagination relied on traditional backup methods and needed a more efficient solution to ensure the safety and availability of critical data. Its VMware-based environment lacked a streamlined and modern backup storage system, which put pressure on its IT operations and risked potential data loss.

With no adequate backup storage solution in place, Beauty by Imagination sought a reliable, robust alternative that could also offer proactive support to minimize downtime and operational risks.

StarWind provides excellent customer service along with a robust product. I love how your techs are very proactive with monitoring and notifying us about any issues.

Kyle Bautista,Systems Administrator

SOLUTION

Beauty by Imagination chose StarWind VTLA as it efficiently integrated into its VMware infrastructure, utilizing virtual tapes to store backups. This approach provided a reliable and scalable solution, ensuring that backups were securely stored without the hassle of managing physical tape drives.

StarWind ProActive Premium Support stood out, providing timely notifications about any potential issues. As a result, the new solution met all the company’s requirements, offering peace of mind and seamless operations for the future.

About the Company
Beauty by Imagination (BBI) has a long history of founder-led haircare brands that spans over 100 years. Today, BBI includes brands like Wet Brush, Ouidad, Bio Ionic, and CURLS, all of which focus on creating practical, everyday hair care solutions.
Region
NA (North America)
Country
United States
Industry
Retail
Product
StarWind VTL Appliance
Inspired by Kyle Bautista’s success? Want to implement the bulletproof backup strategy that includes an off-site backup copy?
Orest Lesyuk StarWind VTL Product Manager
We can assist you with that! StarWind VTL is an easy-to-use solution that emulates tape libraries, providing Write-Once-Read-Many (WORM) storage for your backups. Moreover, the Cloud Replication feature in StarWind VTL enables the scheduled offloading of your backups to the cloud, including Amazon S3, Azure Blob Storage, Cloudian, Backblaze B2, Wasabi, and other S3-compatible cloud storage options. As a result, you can effortlessly implement the '3-2-1' backup rule for your backup infrastructure, safeguarding your data against ransomware and similar threats. Interested in learning more Book a short StarWind VTL demo now and see it in action!