At the end of March, an event little known outside of a small community of vendors, will happen: World Backup Day. Expect a flurry of blogs and tweets and posts and all of the other stuff that goes along with such marketing events. Then, expect the discussion to go silent for another year…unless a newsworthy data disaster occurs.
Truth be told, backup has never been front of mind for IT planners. Most planners don’t even consider how they will back up the data they will be storing when then go out to purchase storage rigs. And most have no clue regarding which data needs to be protected. Backup is an afterthought.